CASE STUDY
Colorado State Fair Public Relations
To encourage media coverage, we employed a proactive strategy in the months leading up to the Colorado State Fair. We visited several historical societies to gather interviews from previous visitors with memories of past fairs and visited county fairs to make contact with children and families involved in agriculture. We issued multiple press releases leading up to the event and contacted the Assignment Managers and News Directors of broadcast stations to ensure coverage. We listed the State Fair events on community calendars across Colorado and contacted reporters before the Fair to help arrange interviews and build relationships. During the State Fair, we provided daily media sheets to keep the media appraised of events and story ideas. We also coordinated on-site interviews while managing Colorado State Fair’s social media accounts.
Target Audiences
Colorado Residents, State Fair ticket holders, prospective ticket holders, those interested in art and art history, technology
CASE STUDY
Colorado State Fair Public Relations
To encourage media coverage, we employed a proactive strategy in the months leading up to the Colorado State Fair. We visited several historical societies to gather interviews from previous visitors with memories of past fairs and visited county fairs to make contact with children and families involved in agriculture. We issued multiple press releases leading up to the event and contacted the Assignment Managers and News Directors of broadcast stations to ensure coverage. We listed the State Fair events on community calendars across Colorado and contacted reporters before the Fair to help arrange interviews and build relationships. During the State Fair, we provided daily media sheets to keep the media appraised of events and story ideas. We also coordinated on-site interviews while managing Colorado State Fair’s social media accounts.
Target Audience
Colorado Residents, State Fair ticket holders, prospective ticket holders, those interested in art and art history, technology
Marketing Approach
Our first contact regarding a story on Artificial Intelligence (AI) came through direct messages and Twitter notifications. An artist had used AI software to create his entry for the “Digital Art” competition and was challenged by other contest entrants who did not use the software. After reviewing the rules, the State Fair team did not find any language preventing entrants from using AI software. An appeal process was offered to those who sent direct messages, but no complainants chose to file. In media interviews, the Colorado State Fair took a positive approach to the news by encouraging conversation and supporting dialogue about changes to the State Fair over the years. This event occurred on the 150th Anniversary of the State Fair, and storylines about the history of the State Fair were already in progress. Our public relations team encouraged the State Fair leadership to capitalize on discussions of the past and the future. The AI story, combined with our traditional public relations efforts, resulted in tremendous results for the Colorado State Fair.
Results
Strategy drives everything we do at AdPro. Our team members are closely aligned, working diligently together to help our clients exceed their objectives. Their wins are our wins.
- Camille Blakely, President – AdPro