We began working with the Colorado State Fair in December 2020 and have renewed the contract in one-year terms. They remain a current AdPro client. Each year, we have created a strategic marketing plan that identified what makes the Fair different and how its services benefit its target audience. The strategic marketing plan guided all of our efforts.

In every strategic marketing plan, we review the competition, current positioning, and priorities, past marketing analysis, and create clear objectives and goals for the upcoming year. Then we compile our research in order to identify target audiences, strategies, and tactics. From this, we are able to put together an entire year’s marketing flowchart that identifies the timeline and budget of all media.

To encourage media coverage, we employed a proactive strategy in the months leading up to the Colorado State Fair. We visited several historical societies to gather interviews from previous visitors with memories of past fairs and visited county fairs to make contact with children and families involved in agriculture. We issued multiple press releases leading up to the event and contacted the Assignment Managers and News Directors of broadcast stations to ensure coverage. We listed the State Fair events on community calendars across Colorado and contacted reporters before the Fair to help arrange interviews and build relationships. During the State Fair, we provided daily media sheets to keep the media appraised of events and story ideas. We also coordinated on-site interviews while managing Colorado State Fair’s social media accounts.

We began working with the U.S. Olympic and Paralympic Museum in June 2022 and they are currently a client of AdPro. To help bolster attendance prior to and during the Summer Olympics and Paralympics, AdPro employed a mass media strategy encompassing Colorado Springs and South Denver. We used television, cable and OTT, paid digital, geofencing display campaigns, as well as radio and streaming audio to ensure full-market coverage. To get the word out about the individual events happening at the museum we utilized public relations, social media, newspaper ads, radio ads and remotes and added value billboards from the television stations. Appealing to tourists to our region, we had video coverage at both the Denver and Colorado Springs airports and digital ads targeted to those actively researching vacation options.

Drive sales and vehicle reservations while mitigating supply chain issues in the auto industry this year.