It’s All About The Wins

The best days at AdPro are the days our clients hit their objectives, whether that’s exceeding a sales target or doubling a fundraising goal. When our clients succeed, we know we’ve done our job. That’s what true partnership looks like.


Case Study

Colorado State Fair

We began working with the Colorado State Fair in December 2020 and have renewed the contract in one-year terms. They remain a current AdPro client. Each year, we have created a strategic marketing plan that identified what makes the Fair different and how its services benefit its target audience. The strategic marketing plan guided all of our efforts.

In every strategic marketing plan, we review the competition, current positioning, and priorities, past marketing analysis, and create clear objectives and goals for the upcoming year. Then we compile our research in order to identify target audiences, strategies, and tactics. From this, we are able to put together an entire year’s marketing flowchart that identifies the timeline and budget of all media.

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Case Study

Colorado State Fair Organic Social Media Campaign

We began working with the Colorado State Fair in December 2020 and have renewed the contract in one-year terms. They are currently a client of AdPro. Colorado State Fair and social media are a match made in heaven. The State Fair’s sights, sounds, and nostalgia provide an excellent platform to promote and elevate the experience. During the months leading up to the Fair, the Colorado State Fair shared 3-4 posts per week on Instagram and Facebook.

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Case Study

Colorado State Fair Public Relations

To encourage media coverage, we employed a proactive strategy in the months leading up to the Colorado State Fair. We visited several historical societies to gather interviews from previous visitors with memories of past fairs and visited county fairs to make contact with children and families involved in agriculture. We issued multiple press releases leading up to the event and contacted the Assignment Managers and News Directors of broadcast stations to ensure coverage. We listed the State Fair events on community calendars across Colorado and contacted reporters before the Fair to help arrange interviews and build relationships. During the State Fair, we provided daily media sheets to keep the media appraised of events and story ideas. We also coordinated on-site interviews while managing Colorado State Fair’s social media accounts.

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UCHealth Next Chapter Case Study Graphic
Case Study

UCHealth Digital Campaign

Next Chapter is funded through Colorado SB129. This act required the Colorado State Department of Human Services to establish a veteran suicide prevention pilot program to reduce the suicide rate and suicidal ideation among veterans by providing no-cost, stigma-free, confidential and effective behavioral health treatment for up to 700 veterans and their families in El Paso County. AdPro came alongside UCHealth and Mt. Carmel Veterans Service Center as a marketing partner to increase awareness to El Paso County community members of the needs and challenges veterans face. Our goal was to draw attention to health and wellness services available to El Paso County veterans and their families and, ultimately, to reduce the incidence of suicide.

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Case Study

U.S. Olympic and Paralympic Museum

We began working with the U.S. Olympic and Paralympic Museum in June 2022 and they are currently a client of AdPro. To help bolster attendance prior to and during the Summer Olympics and Paralympics, AdPro employed a mass media strategy encompassing Colorado Springs and South Denver. We used television, cable and OTT, paid digital, geofencing display campaigns, as well as radio and streaming audio to ensure full-market coverage. To get the word out about the individual events happening at the museum we utilized public relations, social media, newspaper ads, radio ads and remotes and added value billboards from the television stations. Appealing to tourists to our region, we had video coverage at both the Denver and Colorado Springs airports and digital ads targeted to those actively researching vacation options.

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Case Study

Pikes Peak State College

AdPro employees and contractors Camille Blakely, Kimberly Way, and Mary Barker worked on the PPCC account from 2010 through 2019 while employed at Blakely + Company. We worked on every aspect of PPCC’s recruitment marketing, including efforts to target traditional, non-traditional, graduate, Hispanic and military students. Since 2019, Kimberly Way has continued to work with PPCC on Hispanic marketing campaigns. In 2021, she was awarded the traditional media contract and currently focuses on enrollment and Hispanic efforts for PPSC.

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Case Study

PPCC Career Boost

Career Boost was a joint effort between PPCC, School District 11, and the Pikes Peak Workforce Center (PPWC). They received a grant from the State of Colorado to develop and market career training programs in manufacturing, IT, and child care. We partnered with PPCC to focus on the manufacturing program.

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Case Study

Academy District 20 Digital Graphics

The goal of the campaign was to increase district enrollment of “choice” students – or students who live in a nearby district but choose to attend District 20.

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Case Study

McKie Ford Lincoln Digital Marketing Campaign

McKie Ford Lincoln Digital Marketing Campaign
Drive sales and vehicle reservations while mitigating supply chain issues in the auto industry this year.

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APRIL 2020

PHIL LONG DEALERSHIPS' FREE OIL CHANGE CAMPAIGN

Phil Long Dealerships’ FREE OIL CHANGE CAMPAIGN generated 3,700 free oil changes for essential personnel in the early days of the 2020 Pandemic. Hundreds of essential workers took advantage of the free oil change offer, choosing to make additional purchases at Phil Long, which contributed to better year-over-year sales in April, 2020 and Phil Long Dealerships’ best May in its 75-year history. Campaign was featured in Automotive News.

      Strategy drives everything we do at AdPro. Our team members are closely aligned, working diligently together to help our clients exceed their objectives. Their wins are our wins.      

- Camille Blakely, President – AdPro