CASE STUDY
Colorado State Fair Organic Social Media Campaign
We began working with the Colorado State Fair in December 2020 and have renewed the contract in one-year terms. They are currently a client of AdPro. Colorado State Fair and social media are a match made in heaven. The State Fair’s sights, sounds, and nostalgia provide an excellent platform to promote and elevate the experience. During the months leading up to the Fair, the Colorado State Fair shared 3-4 posts per week on Instagram and Facebook.
Target Audience
Social Media Users, Prospective Fairgoers and Concert/Event Attendees
CASE STUDY
Colorado State Fair Organic Social Media Campaign
We began working with the Colorado State Fair in December 2020 and have renewed the contract in one-year terms. They are currently a client of AdPro. Colorado State Fair and social media are a match made in heaven. The State Fair’s sights, sounds, and nostalgia provide an excellent platform to promote and elevate the experience. During the months leading up to the Fair, the Colorado State Fair shared 3-4 posts per week on Instagram and Facebook.
Target Audience
Social Media Users, Prospective Fairgoers and Concert/Event Attendees
Marketing Approach
The Colorado State Fair social media accounts drove more ticket purchases than ever. Our team focused on striking the right balance in content across multiple platforms while taking advantage of current trends. We promoted user-generated content to improve brand credibility. To encourage early ticket sales last Spring, our team contacted Governor Polis to request his participation. Governor Polis filmed a video in a user-generated style to announce a flash ticket sale. For the 150th Anniversary of the Colorado State Fair, he announced that admission tickets would be sold for $1.50 each for 150 minutes. The promotion was wildly successful, with over $87,000 in revenue generated in less than 24 hours.
Results
Organic Search
8,529
Video Views
5.1K
Post Actions
1.5K
Total Clicks
362
Link Clicks
508
Clicks to Play Video
Audience Engagement
291
Engagement
97
Comments
93
Shares
101
Reactions
Strategy drives everything we do at AdPro. Our team members are closely aligned, working diligently together to help our clients exceed their objectives. Their wins are our wins.
- Camille Blakely, President – AdPro