CASE STUDY
UCHealth Digital Campaign
Next Chapter is funded through Colorado SB129. This act required the Colorado State Department of Human Services to establish a veteran suicide prevention pilot program to reduce the suicide rate and suicidal ideation among veterans by providing no-cost, stigma-free, confidential and effective behavioral health treatment for up to 700 veterans and their families in El Paso County. AdPro came alongside UCHealth and Mt. Carmel Veterans Service Center as a marketing partner to increase awareness to El Paso County community members of the needs and challenges veterans face. Our goal was to draw attention to health and wellness services available to El Paso County veterans and their families and, ultimately, to reduce the incidence of suicide.
Target Audience
Veterans in El Paso County, Veteran Family Members in El Paso County, Community Members
CASE STUDY
UCHealth Digital Campaign
Next Chapter is funded through Colorado SB129. This act required the Colorado State Department of Human Services to establish a veteran suicide prevention pilot program to reduce the suicide rate and suicidal ideation among veterans by providing no-cost, stigma-free, confidential and effective behavioral health treatment for up to 700 veterans and their families in El Paso County. AdPro came alongside UCHealth and Mt. Carmel Veterans Service Center as a marketing partner to increase awareness to El Paso County community members of the needs and challenges veterans face. Our goal was to draw attention to health and wellness services available to El Paso County veterans and their families and, ultimately, to reduce the incidence of suicide.
Target Audience
Veterans in El Paso County, Veteran Family Members in El Paso County, Community Members
Marketing Approach
Our work with the UCHealth Next Chapter campaign proved that it can scale a new campaign from 0 organic traffic to 65,000 site visits per month within a year. We know that understanding your target audience and sharing targeted content at the right time will add value. With the Next Chapter campaign, we used veterans and authentic veteran-created images in our advertising to promote transparency and trust.
Results
Strategy drives everything we do at AdPro. Our team members are closely aligned, working diligently together to help our clients exceed their objectives. Their wins are our wins.
- Camille Blakely, President – AdPro