CASE STUDY
Audi Colorado Springs Campaign
Background
Audi Colorado Springs entered 2026 with strong sales momentum, increasing overall sales from 248 to 348 units versus the prior period and growing key luxury SUV and car segments. This performance translated into a 43% increase in market share supported elevated brand positioning in the market.
Target Audiences
The strategy focused on luxury-intender audiences seeking premium SUVs, EVs, and sedans, with strength in SUV luxury segments and mid-size and compact luxury categories. Top-performing models included the Q5, Q7, Q6 BEV, Q5 PHEV, and Q3, which collectively drove much of the incremental volume and segment share growth.
Media Approach
AdPro supported Audi Colorado Springs with an always-on, data-informed approach. The plan used this reporting to refine messaging and media weighting around high-growth models and segments, aligning creative and placements to where luxury shoppers were most active.
Results Achieved
Audi Colorado Springs increased sales from 248 to 348, a gain of 100 units and a sales percentage change of 40.3%, contributing to a 43% lift in market share with individual model gains as high as 1,200%.
- Luxury SUV and car growth was led by the Q5 (53 sales vs. 20 last year)
- Q7 (46 vs. 18)
- Q6 BEV (44 vs. 0)
- Q5 PHEV (28 vs. 34)
- Q3 (26 vs. 20)
Monthly sales performance remained consistently ahead of the prior year across most months, with current-year sales outpacing last year in multiple periods from January through October 2025.
New Management & Brand Positioning
Under new management, Audi Colorado Springs introduced New GM, Wil Harold, emphasizing a luxury experience centered on elevated guest treatment, transparency, and premium showroom service. AdPro highlighted Will Harold’s focus on offering the luxury experience customers deserve across communications to signaling the dealership’s upscale positioning.
Athlete Partnership
To deepen its connection to performance and prestige, Audi Colorado Springs launched a new partnership with Olympic athlete Chloe Dygert, aligning the brand with world-class training, discipline, and speed. This partnership complemented the dealership’s focus on high-performance models and helped differentiate the store within the competitive Colorado luxury market.
Strategy drives everything we do at AdPro. Our team members are closely aligned, working diligently together to help our clients exceed their objectives. Their wins are our wins.
- Camille Blakely, President – AdPro