Cutting-Edge Strategies
That Drive Discovery and Engagement
Every successful marketing strategy begins with a thorough understanding of the market. AdPro’s competitive market research digs deeper, providing unmatched insight into the industry landscape. This gives you a clear and comprehensive picture of where your brand currently stands compared to your competitors, along with helping to develop the best path to reach your individual goals.
We’re here for all steps of the journey with you. Starting with initial market research, defining or re-defining your goals and objectives, and tracking and reporting your successes. Our comprehensive strategies are designed to establish and maintain a solid and enduring presence for your brand that can weather any market shifts while staying relevant in the face of changing customer preferences.
Partner with AdPro for strategic planning that’s as enjoyable as it is effective. Connect with us today, and let’s start building a brighter, more prosperous future for your brand.
Colorado State Fair
We began working with the Colorado State Fair in December 2020. Each year, we have created a strategic plan that identified what makes the Fair different and how its services benefit its target audience. The strategic plan guided all of our efforts for marketing, media, and public relations.
In every strategic plan we review competition, current positioning and priorities, past marketing analysis and create clear objectives and goals for the upcoming year. Then we compile our research in order to identify target audiences, strategies, and tactics. From this, we are able to put together an annual marketing flowchart that identifies the timeline and budget of all of our deliverable items.
Some of our objectives were to communicate a consistent message about the Colorado State Fair across all platforms, growing awareness by targeting metropolitan and rural areas, building lasting awareness of the event and increasing attendance and ticket sales for general admission, concerts, the carnival and rodeos while building lasting awareness of the event.
