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When it comes to brand marketing, AdPro is committed to not just getting your name out there but making sure it resonates. We strive to generate a strong brand presence that remains at the forefront of your customers’ minds, influencing their perceptions, and driving and developing their loyalty. Our integrated approach combines strategic thinking with creative execution, ensuring we provide a comprehensive brand development solution tailored to your unique market objectives.
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The Branding
First, color. Each military branch has colors specific to that branch, and we wanted to stay away from established branding, so our veteran community didn’t feel that the program was specific to any particular branch. Additionally, we wanted to stay away from purples and yellows, which represent Joint Operations in the military and Gold Star Families that have experienced a combat loss. We chose these particular shades of green and gray to give a subtle nod to camouflage without being overt. The green is also symbolic of life, energy, and growth.
