The transition from military service presents distinct hurdles for any veteran or family member. Consequently, whether that transition occurred last week, a decade ago, or sixty years ago, the core challenges remain remarkably consistent. Understanding this reality is the foundation of UCHealth Next Chapter. At its core, this program is a vital initiative designed to support those who have served. Rather than navigating civilian life alone, veterans find a collaborative team initiative ready to help.
Each new day presents an opportunity for a veteran to write the story of their journey. Therefore, the next chapter in a life story should be full of hope, health, opportunity, and fulfillment. UCHealth and Mt. Carmel Veterans Service Center established this veteran suicide-prevention program in the Pikes Peak Region. To date, it has served over 1,000 veterans and their family members. Achieving this level of community impact requires more than just excellent clinical care. It also requires a healthcare marketing agency capable of amplifying that mission.
At AdPro, we pride ourselves on moving fast and doing things right. We are fiercely competitive. Furthermore, we want our clients’ work to stand out. Partnering with purposeful organizations allows us to deploy our full-service capabilities for causes that matter.
View the UCHealth Next Chapter Portfolio
The Mission: Supporting Veterans When It Matters Most
Transitioning after military service is inherently difficult. Often, the shift from a highly structured environment to civilian life creates friction. At nextchapterco.org, veteran leaders, healthcare professionals, and community support agencies join forces. Together, they deliver the best support for many of life’s challenges. They directly help veterans and their families write their next chapter.
Effective veteran services marketing requires a delicate balance. The messaging must be urgent, yet compassionate. Moreover, it must reach veterans exactly where they are. As a dedicated healthcare marketing agency, we understand the nuances of this audience. We do not rely on templates. Instead, we craft breakthrough creative and utilize innovative media tactics tailored to the veteran community. Our goal is to ensure that no veteran in the Rocky Mountain region struggles to find the help they need.
The Partnership: Delivering Results for High-Stakes Campaigns
AdPro was founded in 2012. Originally the in-house team for one of the largest automotive groups in the region, we have evolved. Today, we are a team of 30+ advertising professionals working in unison. Because we handle high-volume, competitive markets daily, we know how to cut through noise.
When UCHealth Next Chapter needed to increase visibility, we applied our comprehensive behavioral health campaign strategy. This meant designing trusted public relations outreach and deploying precise digital tactics. We approach non-profit and healthcare initiatives with the same rigorous optimization we apply to commercial enterprise clients. Consequently, the results speak for themselves. The visibility of the suicide-prevention program increased, driving more veterans to critical resources.
The Leadership: Trusting Healthcare Professionals
A successful campaign relies heavily on the expertise of the client. At Next Chapter, the clinical leadership is paramount. For example, Rodger A. Johnson, Jr., LPC-C, serves as the Program Manager. Rodger is a Master’s Level Behavioral Health Clinician with a bachelor’s degree in psychology. Currently earning hours towards full licensure, he holds the crucial Suicide Prevention Program Manager role at Mt. Carmel Veterans Service Center.
Furthermore, Rodger brings invaluable firsthand experience. He served in the military from February 2004 to November 2015, completing multiple deployments to the Middle East. His deep understanding of the veteran experience informs every aspect of the program. Working alongside leaders like Rodger allows our healthcare marketing agency to build campaigns anchored in clinical accuracy and genuine empathy. We translate their clinical expertise into accessible, compelling public messaging.
Your Agency for Meaningful Impact
If you are looking for an agency that can do it all, you have found it. AdPro stands ready to elevate your organization. We deliver impactful veteran services marketing, comprehensive digital strategy, and everything in between. We are proud of the work we do alongside UCHealth Next Chapter. Most importantly, we are proud of the veterans they serve.
If you are a veteran or family member needing assistance, please visit nextchapterco.org today.
If your organization is ready to scale its impact with a team that takes pride in delivering results, it is time to connect. What took you so long?