Luisa Graff Jewelers

Case Study

To drive store traffic and increase sales across many key jewelry categories in 2025, AdPro implemented a multi-platform media strategy for Luisa Graff Jewelers. The approach focused on capturing consumer attention during high-intent shopping periods by leveraging traditional and emerging digital channels. This included a robust television presence, terrestrial and streaming audio, cinema advertising, and geofencing campaigns. Strategic emphasis was placed on high-value messaging paired with creative spots, to reinforce the brand’s reputation as Colorado’s engagement experts.

Target Audiences:

Households with annual incomes of young couples, married men with household incomes of $75,000+, and women 55+ with household incomes of $150,000+.
Focusing on the Colorado Springs area with some tactics also reaching Pueblo, Pueblo West, Monument, and Castle Rock.
Individuals actively researching or visiting competitors, reached through geo-fencing and SEM conquesting.

Media Approach

The 2025 strategy utilized a diverse media mix to ensure full-market coverage and high frequency:

Video Strategy: A multi-platform approach including broadcast television (97.5% monthly reach) and Streaming Video/CTV to capture the 51% of daily leisure time consumers spend watching video.
Audio Strategy: Consistent terrestrial radio campaigns complemented by streaming audio and podcasts to reach both established and younger demographics.
Hyper-Local Targeting: Cinema advertising in five key regional theaters, bus-side ads, and rotating billboards to maintain top-of-mind awareness in key times throughout the year.
Digital Conquesting: Implementation of geo-fenced display ads and SEM targeting competitor locations to engage potential customers near point-of-purchase.

Results Achieved

Luisa Graff Jewelers saw significant growth in store traffic and key product categories throughout 2025:

Overall store traffic increased by 16% in 2025 compared to 2024.
Total sales growth achieved a 12% increase in total year-over-year sales volume.

Proven Results Across Industries

Our portfolio spans automotive, healthcare, nonprofits, tourism, large-scale events, and enterprise organizations — united by one common outcome: growth.