Phil Long Denver Broncos Partnership
- Branding/Logos, Case Study, Integrated Campaigns, Outdoor, Print, Video, Web/Digital
- Client: Phil Long Dealerships
- Project: Denver Broncos Partnership
Process
Our team first had to familiarize themselves with the guidelines and approved usage of the Denver Broncos brand. The second challenge faced by the AdPro creative team was finding the perfect balance for a dual promotion of the Phil Long brand alongside the Broncos. This meant capitalizing on the partnership without overemphasizing the Broncos.
To achieve this, our creative team used imagery from the Phil Long Broncos tailgate commercial to blend Broncos fan imagery with Phil Long vehicles. They also incorporated footage of Phil Long leadership in front of Empower Stadium.
AdPros team also coined the phrase “ Pride in Every Ride” to connect the brands.
In late summer 2025, Phil Long Dealerships began a comprehensive partnership with the Denver Broncos. This partnership transformed the statewide dealership network into the “ Dealership of the Denver Broncos.” It also centered around the teams “ to Service” platform. As the presenting sponsor of the BroncosSalute to Service home game, Phil Long gained significant game-day visibility. This included “ presented by” mentions across in-stadium announcements, DenverBroncos.com, print materials, press releases, scoreboard, and LED graphics. Additionally, Phil Long had the opportunity to host a pre-game activation area in a designated stadium location. Beyond game day, Phil Long continues to serve as a presenting partner of the Broncos Business Boost initiative, with its logo prominently featured in the “ Owned Business” category.
Proven Results Across Industries
Our portfolio spans automotive, healthcare, nonprofits, tourism, large-scale events, and enterprise organizations — united by one common outcome: growth.
