McKie Ford 2025
- Case Study, Web/Digital
- Client: McKie Ford
- Project: Digital Marketing Campaign
- McKie Ford: Website ⧉
- Date Completed: January 1, 2025
Background
McKie Ford in Rapid City, SD, closed 2025 with its strongest new truck and SUV sales to date (with 46 years in business) — driven by AdPro’s refined media mix, upgraded streaming strategy, and tighter geographic targeting around Rapid City and key surrounding markets. The store finished with record truck volume and double-digit year-over-year growth in total new-vehicle sales.
Target Audiences
2025’s efforts focused on core truck and SUV buyers across Rapid City, Spearfish, and Sturgis, emphasizing shoppers most likely to respond to transparent pricing and local, family-owned messaging. AdPro’s advanced targeting display and streaming tactics prioritized high-opportunity ZIP codes, ensuring impressions concentrated where sales potential and dealer proximity were strongest.
Media Approach
Building on prior learnings, the 2025 media plan shifted more budget into premium streaming video and audio, dynamic CTV, and advanced targeting display (powered by voice recognition), while maintaining a strong presence in local radio and news streaming partnerships. The team rebalanced geography to concentrate impressions in Rapid City, Spearfish, and Sturgis, and alternated streaming audio with conquesting CTV to increase conversion rates.
Results Achieved
- Every month in 2025 set a new McKie Ford truck sales record, reflecting sustained demand and strong alignment between media, inventory, and creative.
- McKie Ford sold 1,037 new trucks and SUVs in 2025, a record new car year since opening in 1979.
- Overall, the dealership achieved a 33% year-over-year increase in new Ford vehicle sales.
- Streaming conversion rates improved by 53% after shifting away from standard streaming inventory and ads into dynamic ads and 50% premium platforms. Geographic refinements pushed 98.3% of streaming impressions into Rapid City, Spearfish, and Sturgis by Q3.
Proven Results Across Industries
Our portfolio spans automotive, healthcare, nonprofits, tourism, large-scale events, and enterprise organizations — united by one common outcome: growth.
